With over 5 million web sites in the UK alone it would appear to be a cyber jungle out there. Chances are if you are reading this you have been sold a dream of a web site that is supposed to be an overnight success. Sadly this isn’t the case.

When users type a keyword or phrase into a search engine query box, they receive a listing of websites that presumably offer information, products or services related to that keyword. Search engines strive to list the most qualified websites at the top of the list.

Search Engine Optimisation (SEO) is the practice of modifying visible and invisible website content in addition to establishing links from other relevant websites. The purpose is to gain higher ranking among search engines.

Some people mistakenly believe that as soon as a site is on the Internet, the search engines will automatically index their site and people will start visiting their site from Day 1. This is not true. Once your site is live (i.e. uploaded and accessed through the Internet) you need to concentrate on web site promotion.

Want to see what Google is indexing on your website? Go to Google and type in: site:www.yourdomain.com . This will show you the title and description of the pages of your site they know about. If they are all the same or they don't have a title or description listed, chances are very good that your site is invisible to your target market

We understand how each search engine works and what they are looking for in terms of ‘focused content pages.’ With this understanding, we optimize and submit according to their specific rules and regulations. We also keep up on their ever-changing methods and are therefore able to keep your search engine positioning campaign current, up to date and effective. Included in the cost of the service are the following:

Detailed analysis of your Internet marketing objectives.  Keyword and phrase design.

Meta Tag descriptions and search instructions. Focus planning for key pages and products.

HTML insertion of codes based on focus planning. Initial search engine submission and re-submissions.

Monthly report details include date ranges, page name, engine name and Web site domain.

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